22 Words is a publishing website with a unique flair for producing content that captivates and intrigues millions of people every single day.
January 12, 2018
Publishing, Social Media
Working with a large amount of content and many authors proved to be a challenge.
Start small. Keep growing.
That’s always been the mindset of 22 Words, and it has been a pleasure to grow with them. Growth always comes with some pain, and we’ve been there to help get through those times. We’ve done everything from growing their ad partners to completely rebuilding their hosting and more.
If you’ve ever encountered a site that just won’t seem to load, then you’ve already encountered the frustrations of a hosting server that can’t keep up with the demands of a website. We’ve dealt with that before, but never on the scale of a site like 22 Words which boasts millions of pages loaded every day. Configuring a system that’s both reliable and cheap wasn’t easy, but we were more than up to the task. As an added requirement, the migration had to be seamless to avoid costly downtime.
Downtime on 22 Words costs thousands and thousands in lost revenue. We needed a solution that would prevent that.
In order to ensure that we would be able to keep up with the heavy demand that the site requires, we used the best technology that the cloud has to offer. Establishing a system that automatically (and safely!) deploys any changes was a must-have to reduce the possibility of human error. We also implemented a monitoring system so that we would know if anything ever went offline.
The migration went as smoothly as possible, with all downtime avoided, and it was a smashing success! The number of site outages went from several per week to less than a single outage every six months with the new system.
One concern that was addressed early on was cost – we wanted to ensure that we weren’t adding a new monthly expense for them, cutting into their bottom line. It turns out that the new system was less than 10% more costly than their old system, with the added benefit of almost completely eliminating any outages on the site.
An important concern was that we might bring the site down for several hours while making the move. For a company that thrives on traffic at all hours, this was huge! We took three steps in order to mitigate the risk as much as possible:
After taking the precautions of those steps, we were able to avoid any downtime.
To this day, we continue to work with Brainjolt Media to upgrade their website based on user interaction and performance data. As we work, the site perpetually improves, increasing profit margins and making the experience better still for the end-user.