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Helping Trees for Goshen Promote Their Yearly Event

Goshen Arbor Day - Giving Back to the Community

We partnered with Trees for Goshen, a local non-profit committee, to help them raise awareness for their yearly event centered on engaging the community and its natural resources. From scratch, we designed, developed, and launched the project in a one-week sprint for a social media campaign.

Project Completion Date

April 15, 2017

Client Location

Goshen, IN

Services Provided

Social Media

Client Industries

Non-Profit, Environmental

Team Notes

This was one of our favorite projects of the year. Getting to work with an amazing non-profit and having design freedom as a blast.

Learn about our process on this project.

Planning and Organization

When we first heard Trees for Goshen needed a website for its upcoming event, we extended a hand to help them out. Having seen their excellent work in our community, we wanted to be able to give back to them. So, after taking on the project pro-bono, we sat down with them to do a quick planning session.

After a short discussion, it became clear this microsite could serve two purposes:

  1. Address the short-term need of advertising their yearly event
  2. Provide a design framework for moving forward with a full website for the organization

Using their advertising flyer as well as a brochure containing information about activities at the event, we mapped out a strong flow-of-content throughout the page. At the top, we started with the critical information Рwho, what, when, and where. The rest of the page was informational Рallowing users to quickly glance through the activities at the event to determine if they would like to attend. We included contact form would be useful so users could follow up with any questions they may have had.

Design and Conceptualization

Bearing in mind this concept was going to be used on a full-fledged website down the road, we took additional steps to design and build in features which weren’t present on the microsite. We wanted to ensure the typography used on the site was flexible, and we had created a page structure which could easily be ported into more advanced subpages.

We also focused heavily on integrating more rustic concepts to build personality – from using paint strokes to separate the main messaging from the informational section, through the use of non-standard typography and fonts to quickly communicate critical points.

Take a look at how it turned out.