Social media lends itself well to developing your voice and personality with which you interact with your customers. Brands who post frequently online not online gain access to new, lead-qualified customers, but also enjoy increased loyalty from those who follow them.
Social media marketing results in higher conversion rates for a multitude of reasons, the largest being the humanizing factor. Brands that properly develop their online voice can interact as a person rather than a larger organization and develop a peer-based relationship with its customers.
Social media platforms are offering more options for choosing with whom you interact than ever before. By identifying your core audience, you can tailor your sales campaign and online marketing strategy directly to the audience who will have the highest conversion rates – thus, increasing sales while decreasing costs.
Paid advertising on social media platforms such as Facebook and Instagram costs less than ever before, even while the effectiveness of the ad platforms are rising. By starting with a solid budget and refining to your most effective strategies, you can easily grow your social program while lowering your investment.
At the heart of truly successful social media marketing campaigns lies a well-defined target audience. We work with you to identify those that your brand, product, and service best relate to and then work within refined demographics to best engage those customers.
By defining an audience, you can lower your marketing cost by promoting only to those with a genuine interest in you. Not to mention, those identified during this process will most likely be your highest converting customers as well, resulting in better-qualified leads or more sales.
Social media provides a unique environment where you have complete control over your business' personality. Users will view your organization as another user - rather than as a company.
In this case, users are more likely to interact with what you have to say. Additionally, studies have shown that organizations who speak with a personal voice have a higher conversion rate.
Going hand in hand with discovering your voice is developing your content. During this phase, we assist you in developing information that will intrigue and engage your audience.
Content developed can range from Facebook posts, Instagram posts, blog copy, to targeted ad campaigns that drive users to a landing page.
Results are what keep these campaigns going. After a campaign sprint has ended, we sit down and analyze your data. Not only will you see exactly how your money was spent and the results in garnered, but we will be able to review the information to improve the next leg of the campaign.
By analyzing data, we are able to constantly improve the success of your campaigns. Over the long term, this leads to decreased costs and much higher returns on your investment.
Perhaps the best aspect of social media marketing is that any budget is workable. Be it a $50 per month investment or a more involved multi-thousand dollar campaign, you can see results at any investment size.
Campaigns can be as short as a few days or as long as you'd like - even upwards of a year. It really depends on your goals that you're trying to achieve. Talk to us and we can help you accurately plan and budget for the best results.
Yes. Posting on Facebook should be part of a larger campaign, and honestly, it's about the smallest piece of the puzzle. Between developing targeted landing pages, identifying high-conversion target audiences, and refining successful ads, Facebook posts are simply a nice way to keep your already-loyal base engaged.
It depends. You can develop and post the content yourself and leave the ad placement and promotion to us, or we can do detailed work with you to hand-craft and schedule your messaging. Talk to us to figure out what will work best for you!
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